WhatConverts

WhatConverts provides a comprehensive lead tracking and management platform designed specifically for marketing agencies and businesses that need to prove the return on investment of their marketing campaigns. The software captures leads from various channels—including phone calls, web forms, and live chats—and automatically attributes them to specific marketing sources such as PPC keywords, organic search, or social media ads. By integrating with major tools like Google Ads, Facebook Ads, and various CRMs, it gives marketers a clear view of which campaigns are driving high-value leads and actual revenue.

The WhatConverts Affiliate Program is structured to reward partners for referring new customers to the platform. Affiliates earn a standard 20% monthly commission on the plan price of every referred client. This commission typically lasts for the first two years of the customer's subscription. However, the program features a performance-based incentive where affiliates can be upgraded to "Premium Affiliate" status once they reach a total of $2,000 in monthly recurring revenue (MRR) contributions. At this tier, the 20% commission becomes lifetime for all referred customers, provided the affiliate remains active.

From an operational perspective, the program is well-suited for marketing agencies that want to simplify their billing. Agencies can have their clients sign up for their own accounts via a referral link; WhatConverts handles the direct billing and data compliance, while the agency receives the monthly commission and maintains account access to manage the client's tracking. Commissions are paid out on the 13th of the following month. The program also offers support through dedicated account managers and training to help partners and their clients maximize the platform's utility.