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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Awin vs Rakuten Advertising

Awin and Rakuten Advertising both serve teams comparing affiliate networks, but they differ in pricing and operating fit. Choose Awin when advertisers looking for publisher distribution is the priority; choose Rakuten Advertising when you need advertisers looking for publisher distribution.

Quick answer

Choose Awin if

  • From $49/month matches your budget and buying model
  • You need connects programs with an existing partner base
  • Advertisers and publishers seeking network distribution is the closer fit for your program

Choose Rakuten Advertising if

  • Terms vary matches your budget and buying model
  • You need connects programs with an existing partner base
  • Advertisers and publishers seeking network distribution is the closer fit for your program

Side-by-side comparison

Best fit
AwinAdvertisers and publishers seeking network distribution
Rakuten AdvertisingAdvertisers and publishers seeking network distribution
Public price
AwinFrom $49/month
Rakuten AdvertisingTerms vary
Pricing model
AwinMonthly platform fee plus tracking fee
Rakuten AdvertisingAdvertiser-set commissions
Billing & commerce
AwinNetwork tracking, feeds, postbacks, and advertiser integrations
Rakuten AdvertisingNetwork tracking, feeds, postbacks, and advertiser integrations
Partner discovery
AwinPublisher or advertiser network access
Rakuten AdvertisingPublisher or advertiser network access
Payouts
AwinNetwork-specific payment and settlement workflows
Rakuten AdvertisingNetwork-specific payment and settlement workflows
Trial
AwinVerify with vendor
Rakuten AdvertisingVerify with vendor

Awin

Awin is worth evaluating for teams comparing affiliate networks. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Rakuten Advertising

Rakuten Advertising is worth evaluating for teams comparing affiliate networks. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
AwinVerify — Confirm support for recurring events and subscription commissions.
Rakuten AdvertisingVerify — Confirm support for recurring events and subscription commissions.
Affiliate portal
AwinStrong — Network dashboards commonly serve advertisers and publishers.
Rakuten AdvertisingStrong — Network dashboards commonly serve advertisers and publishers.
Partner recruitment
AwinStrong — Network access is the central discovery and distribution advantage.
Rakuten AdvertisingStrong — Network access is the central discovery and distribution advantage.
Automated payouts
AwinVerify — Review payment thresholds, schedules, methods, regions, and fees.
Rakuten AdvertisingVerify — Review payment thresholds, schedules, methods, regions, and fees.
Multi-motion PRM
AwinLimited — Networks usually focus on performance partnerships rather than full PRM.
Rakuten AdvertisingLimited — Networks usually focus on performance partnerships rather than full PRM.

After choosing the software, help affiliates find the program

Your tracking platform runs the program. AffiliList makes the offer discoverable by marketers comparing commission rates, payout models, cookie windows, and audience fit.

List your affiliate program

Sources

Awin websiteAwin pricingRakuten Advertising website