Software comparisons
Affiliate software comparison · Reviewed 2026-07-16
ClickMagick vs Wicked Reports
ClickMagick and Wicked Reports both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose ClickMagick when performance marketing teams is the priority; choose Wicked Reports when you need performance marketing teams.
Quick answer
Choose ClickMagick if
- From $79/month matches your budget and buying model
- You need focused on conversion measurement
- Performance marketing and attribution teams is the closer fit for your program
Choose Wicked Reports if
- From $499/month matches your budget and buying model
- You need focused on conversion measurement
- Performance marketing and attribution teams is the closer fit for your program
Side-by-side comparison
Best fit
ClickMagickPerformance marketing and attribution teams
Wicked ReportsPerformance marketing and attribution teams
Public price
ClickMagickFrom $79/month
Wicked ReportsFrom $499/month
Pricing model
ClickMagickMonthly or annual subscription
Wicked ReportsRevenue-based subscription tiers
Billing & commerce
ClickMagickPixels, postbacks, APIs, mobile, and conversion events
Wicked ReportsPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
ClickMagickManaged outside the measurement layer
Wicked ReportsManaged outside the measurement layer
Payouts
ClickMagickUsually integrated or handled in a separate workflow
Wicked ReportsUsually integrated or handled in a separate workflow
Trial
ClickMagickVerify with vendor
Wicked ReportsVerify with vendor
Capability check
Subscription attribution
ClickMagickVerify — Review event models, recurring conversion support, and identity rules.
Wicked ReportsVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
ClickMagickPartial — Reporting access may exist without full partner enablement.
Wicked ReportsPartial — Reporting access may exist without full partner enablement.
Partner recruitment
ClickMagickLimited — Tracking products generally measure partners recruited elsewhere.
Wicked ReportsLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
ClickMagickVerify — Confirm whether commissions and payments are native or integrated.
Wicked ReportsVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
ClickMagickLimited — Measurement is usually deeper than relationship management.
Wicked ReportsLimited — Measurement is usually deeper than relationship management.
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