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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

FirstPromoter vs Insert Affiliate

FirstPromoter and Insert Affiliate both serve teams comparing saas affiliate software, but they differ in pricing and operating fit. Choose FirstPromoter when saas and subscription companies is the priority; choose Insert Affiliate when you need mobile subscription app developers.

Quick answer

Choose FirstPromoter if

  • From $49/month matches your budget and buying model
  • You need billing-aware recurring commission tracking
  • Subscription businesses is the closer fit for your program

Choose Insert Affiliate if

  • Free tier; paid plans from £20/month matches your budget and buying model
  • You need in-app purchase attribution for ios and android
  • iOS and Android subscription apps is the closer fit for your program

Side-by-side comparison

Best fit
FirstPromoterSubscription businesses
Insert AffiliateiOS and Android subscription apps
Public price
FirstPromoterFrom $49/month
Insert AffiliateFree tier; paid plans from £20/month
Pricing model
FirstPromoterMonthly subscription based on affiliate revenue
Insert AffiliateMonthly subscription plus a share of affiliate revenue
Billing & commerce
FirstPromoterStripe, Paddle, Recurly, Braintree, Chargebee
Insert AffiliateApp Store, Google Play, RevenueCat, Adapty, Apphud, Iaptic, and Stripe
Partner discovery
FirstPromoterDirect recruitment
Insert AffiliateAffiliate marketplace; creator discovery on Enterprise
Payouts
FirstPromoterPayPal, Wise, Stripe, and managed options
Insert AffiliateStripe payouts with self-billing invoices, or mark paid externally
Trial
FirstPromoter14 days
Insert AffiliateFree tier, no credit card

FirstPromoter

A strong SaaS option when billing-aware tracking, flexible campaign rules, and more operational controls matter.

Read full reviewOfficial site

Insert Affiliate

A focused choice for subscription app teams that need affiliate attribution inside in-app purchase flows, where web-billing tools like Rewardful or FirstPromoter do not reach.

Read full reviewOfficial site

Capability check

Subscription attribution
FirstPromoterStrong — Tracks recurring billing events across several subscription platforms.
Insert AffiliateStrong — Tracks in-app subscriptions and renewals across App Store and Google Play.
Affiliate portal
FirstPromoterStrong — Branding, custom fields, domains, and embedded portal options vary by plan.
Insert AffiliateStrong — Affiliates get their own dashboard with live clicks, conversions, and payouts.
Partner recruitment
FirstPromoterLimited — Recruitment is primarily handled by the program operator.
Insert AffiliatePartial — Includes a free affiliate marketplace; creator discovery is on Enterprise.
Automated payouts
FirstPromoterStrong — Supports bulk, direct, and managed payout workflows.
Insert AffiliateStrong — Pays affiliates in one Stripe run and generates self-billing invoices.
Multi-motion PRM
FirstPromoterPartial — Supports affiliates, influencers, and referrals without being a full co-sell platform.
Insert AffiliateLimited — Covers affiliate and in-app referral programs rather than reseller or co-sell motions.

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Sources

FirstPromoter websiteFirstPromoter pricingInsert Affiliate websiteInsert Affiliate pricing