Software comparisons
Affiliate software comparison · Reviewed 2026-07-16
FirstPromoter vs Tolt
Choose FirstPromoter for deeper controls and a wider billing stack; choose Tolt for a cleaner startup workflow with straightforward public plans.
Quick answer
Choose FirstPromoter if
- You need detailed reports and fraud controls
- You expect multiple campaigns
- Direct and managed payout options matter
Choose Tolt if
- You want a simple SaaS startup setup
- A branded partner portal drives the decision
- Your stack is Stripe, Paddle, or Chargebee
Side-by-side comparison
Best fit
FirstPromoterSubscription businesses
ToltSaaS startups
Public price
FirstPromoterFrom $49/month
ToltFrom $69/month
Pricing model
FirstPromoterMonthly subscription based on affiliate revenue
ToltMonthly subscription based on affiliate revenue
Billing & commerce
FirstPromoterStripe, Paddle, Recurly, Braintree, Chargebee
ToltStripe, Paddle, Chargebee
Partner discovery
FirstPromoterDirect recruitment
ToltDirect recruitment
Payouts
FirstPromoterPayPal, Wise, Stripe, and managed options
ToltManual on Basic; automated on higher plans
Trial
FirstPromoter14 days
Tolt14 days
FirstPromoter
A strong SaaS option when billing-aware tracking, flexible campaign rules, and more operational controls matter.
Tolt
A startup-friendly SaaS choice for teams that value a polished affiliate experience and straightforward program controls.
Capability check
Subscription attribution
FirstPromoterStrong — Tracks recurring billing events across several subscription platforms.
ToltStrong — Two-way billing sync supports recurring commission changes.
Affiliate portal
FirstPromoterStrong — Branding, custom fields, domains, and embedded portal options vary by plan.
ToltStrong — Branded portals and custom domains are central to the product.
Partner recruitment
FirstPromoterLimited — Recruitment is primarily handled by the program operator.
ToltLimited — Operators recruit and invite partners outside the platform.
Automated payouts
FirstPromoterStrong — Supports bulk, direct, and managed payout workflows.
ToltPartial — Available on Growth and above with processing fees.
Multi-motion PRM
FirstPromoterPartial — Supports affiliates, influencers, and referrals without being a full co-sell platform.
ToltLimited — Optimized for SaaS affiliate programs rather than complex ecosystems.
After choosing the software, help affiliates find the program
Your tracking platform runs the program. AffiliList makes the offer discoverable by marketers comparing commission rates, payout models, cookie windows, and audience fit.
List your affiliate program