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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Improvely vs AppsFlyer

Improvely and AppsFlyer both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose Improvely when performance marketing teams is the priority; choose AppsFlyer when you need performance marketing teams.

Quick answer

Choose Improvely if

  • From $29/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Choose AppsFlyer if

  • Free plan available matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Side-by-side comparison

Best fit
ImprovelyPerformance marketing and attribution teams
AppsFlyerPerformance marketing and attribution teams
Public price
ImprovelyFrom $29/month
AppsFlyerFree plan available
Pricing model
ImprovelySubscription based on tracked visits
AppsFlyerFreemium pay-as-you-go measurement
Billing & commerce
ImprovelyPixels, postbacks, APIs, mobile, and conversion events
AppsFlyerPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
ImprovelyManaged outside the measurement layer
AppsFlyerManaged outside the measurement layer
Payouts
ImprovelyUsually integrated or handled in a separate workflow
AppsFlyerUsually integrated or handled in a separate workflow
Trial
ImprovelyVerify with vendor
AppsFlyerVerify with vendor

Improvely

Improvely is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

AppsFlyer

AppsFlyer is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
ImprovelyVerify — Review event models, recurring conversion support, and identity rules.
AppsFlyerVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
ImprovelyPartial — Reporting access may exist without full partner enablement.
AppsFlyerPartial — Reporting access may exist without full partner enablement.
Partner recruitment
ImprovelyLimited — Tracking products generally measure partners recruited elsewhere.
AppsFlyerLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
ImprovelyVerify — Confirm whether commissions and payments are native or integrated.
AppsFlyerVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
ImprovelyLimited — Measurement is usually deeper than relationship management.
AppsFlyerLimited — Measurement is usually deeper than relationship management.

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Sources

Improvely websiteImprovely pricingAppsFlyer websiteAppsFlyer pricing