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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Improvely vs Factors.ai

Improvely and Factors.ai both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose Improvely when performance marketing teams is the priority; choose Factors.ai when you need performance marketing teams.

Quick answer

Choose Improvely if

  • From $29/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Choose Factors.ai if

  • Free plan available matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Side-by-side comparison

Best fit
ImprovelyPerformance marketing and attribution teams
Factors.aiPerformance marketing and attribution teams
Public price
ImprovelyFrom $29/month
Factors.aiFree plan available
Pricing model
ImprovelySubscription based on tracked visits
Factors.aiFreemium annual subscription
Billing & commerce
ImprovelyPixels, postbacks, APIs, mobile, and conversion events
Factors.aiPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
ImprovelyManaged outside the measurement layer
Factors.aiManaged outside the measurement layer
Payouts
ImprovelyUsually integrated or handled in a separate workflow
Factors.aiUsually integrated or handled in a separate workflow
Trial
ImprovelyVerify with vendor
Factors.aiVerify with vendor

Improvely

Improvely is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Factors.ai

Factors.ai is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
ImprovelyVerify — Review event models, recurring conversion support, and identity rules.
Factors.aiVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
ImprovelyPartial — Reporting access may exist without full partner enablement.
Factors.aiPartial — Reporting access may exist without full partner enablement.
Partner recruitment
ImprovelyLimited — Tracking products generally measure partners recruited elsewhere.
Factors.aiLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
ImprovelyVerify — Confirm whether commissions and payments are native or integrated.
Factors.aiVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
ImprovelyLimited — Measurement is usually deeper than relationship management.
Factors.aiLimited — Measurement is usually deeper than relationship management.

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Sources

Improvely websiteImprovely pricingFactors.ai websiteFactors.ai pricing