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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Keitaro vs Funnel

Keitaro and Funnel both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose Keitaro when performance marketing teams is the priority; choose Funnel when you need performance marketing teams.

Quick answer

Choose Keitaro if

  • From €40/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Choose Funnel if

  • From $300/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Side-by-side comparison

Best fit
KeitaroPerformance marketing and attribution teams
FunnelPerformance marketing and attribution teams
Public price
KeitaroFrom €40/month
FunnelFrom $300/month
Pricing model
KeitaroAnnual software license by feature tier
FunnelAnnual subscription with capacity units
Billing & commerce
KeitaroPixels, postbacks, APIs, mobile, and conversion events
FunnelPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
KeitaroManaged outside the measurement layer
FunnelManaged outside the measurement layer
Payouts
KeitaroUsually integrated or handled in a separate workflow
FunnelUsually integrated or handled in a separate workflow
Trial
KeitaroVerify with vendor
FunnelVerify with vendor

Keitaro

Keitaro is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Funnel

Funnel is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
KeitaroVerify — Review event models, recurring conversion support, and identity rules.
FunnelVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
KeitaroPartial — Reporting access may exist without full partner enablement.
FunnelPartial — Reporting access may exist without full partner enablement.
Partner recruitment
KeitaroLimited — Tracking products generally measure partners recruited elsewhere.
FunnelLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
KeitaroVerify — Confirm whether commissions and payments are native or integrated.
FunnelVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
KeitaroLimited — Measurement is usually deeper than relationship management.
FunnelLimited — Measurement is usually deeper than relationship management.

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Sources

Keitaro websiteKeitaro pricingFunnel websiteFunnel pricing