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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Keitaro vs Wicked Reports

Keitaro and Wicked Reports both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose Keitaro when performance marketing teams is the priority; choose Wicked Reports when you need performance marketing teams.

Quick answer

Choose Keitaro if

  • From €40/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Choose Wicked Reports if

  • From $499/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Side-by-side comparison

Best fit
KeitaroPerformance marketing and attribution teams
Wicked ReportsPerformance marketing and attribution teams
Public price
KeitaroFrom €40/month
Wicked ReportsFrom $499/month
Pricing model
KeitaroAnnual software license by feature tier
Wicked ReportsRevenue-based subscription tiers
Billing & commerce
KeitaroPixels, postbacks, APIs, mobile, and conversion events
Wicked ReportsPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
KeitaroManaged outside the measurement layer
Wicked ReportsManaged outside the measurement layer
Payouts
KeitaroUsually integrated or handled in a separate workflow
Wicked ReportsUsually integrated or handled in a separate workflow
Trial
KeitaroVerify with vendor
Wicked ReportsVerify with vendor

Keitaro

Keitaro is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Wicked Reports

Wicked Reports is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
KeitaroVerify — Review event models, recurring conversion support, and identity rules.
Wicked ReportsVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
KeitaroPartial — Reporting access may exist without full partner enablement.
Wicked ReportsPartial — Reporting access may exist without full partner enablement.
Partner recruitment
KeitaroLimited — Tracking products generally measure partners recruited elsewhere.
Wicked ReportsLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
KeitaroVerify — Confirm whether commissions and payments are native or integrated.
Wicked ReportsVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
KeitaroLimited — Measurement is usually deeper than relationship management.
Wicked ReportsLimited — Measurement is usually deeper than relationship management.

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Sources

Keitaro websiteKeitaro pricingWicked Reports websiteWicked Reports pricing