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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Kochava vs Funnel

Kochava and Funnel both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose Kochava when performance marketing teams is the priority; choose Funnel when you need performance marketing teams.

Quick answer

Choose Kochava if

  • Free plan available matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Choose Funnel if

  • From $300/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Side-by-side comparison

Best fit
KochavaPerformance marketing and attribution teams
FunnelPerformance marketing and attribution teams
Public price
KochavaFree plan available
FunnelFrom $300/month
Pricing model
KochavaFree analytics tier and custom measurement plans
FunnelAnnual subscription with capacity units
Billing & commerce
KochavaPixels, postbacks, APIs, mobile, and conversion events
FunnelPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
KochavaManaged outside the measurement layer
FunnelManaged outside the measurement layer
Payouts
KochavaUsually integrated or handled in a separate workflow
FunnelUsually integrated or handled in a separate workflow
Trial
KochavaVerify with vendor
FunnelVerify with vendor

Kochava

Kochava is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Funnel

Funnel is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
KochavaVerify — Review event models, recurring conversion support, and identity rules.
FunnelVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
KochavaPartial — Reporting access may exist without full partner enablement.
FunnelPartial — Reporting access may exist without full partner enablement.
Partner recruitment
KochavaLimited — Tracking products generally measure partners recruited elsewhere.
FunnelLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
KochavaVerify — Confirm whether commissions and payments are native or integrated.
FunnelVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
KochavaLimited — Measurement is usually deeper than relationship management.
FunnelLimited — Measurement is usually deeper than relationship management.

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Sources

Kochava websiteFunnel websiteFunnel pricing