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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Optimise vs GiddyUp

Optimise and GiddyUp both serve teams comparing affiliate networks, but they differ in pricing and operating fit. Choose Optimise when advertisers looking for publisher distribution is the priority; choose GiddyUp when you need advertisers looking for publisher distribution.

Quick answer

Choose Optimise if

  • Terms vary matches your budget and buying model
  • You need connects programs with an existing partner base
  • Advertisers and publishers seeking network distribution is the closer fit for your program

Choose GiddyUp if

  • No public fee schedule matches your budget and buying model
  • You need connects programs with an existing partner base
  • Advertisers and publishers seeking network distribution is the closer fit for your program

Side-by-side comparison

Best fit
OptimiseAdvertisers and publishers seeking network distribution
GiddyUpAdvertisers and publishers seeking network distribution
Public price
OptimiseTerms vary
GiddyUpNo public fee schedule
Pricing model
OptimisePerformance marketing network
GiddyUpPerformance marketing network
Billing & commerce
OptimiseNetwork tracking, feeds, postbacks, and advertiser integrations
GiddyUpNetwork tracking, feeds, postbacks, and advertiser integrations
Partner discovery
OptimisePublisher or advertiser network access
GiddyUpPublisher or advertiser network access
Payouts
OptimiseNetwork-specific payment and settlement workflows
GiddyUpNetwork-specific payment and settlement workflows
Trial
OptimiseVerify with vendor
GiddyUpVerify with vendor

Optimise

Optimise is worth evaluating for teams comparing affiliate networks. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

GiddyUp

GiddyUp is worth evaluating for teams comparing affiliate networks. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Capability check

Subscription attribution
OptimiseVerify — Confirm support for recurring events and subscription commissions.
GiddyUpVerify — Confirm support for recurring events and subscription commissions.
Affiliate portal
OptimiseStrong — Network dashboards commonly serve advertisers and publishers.
GiddyUpStrong — Network dashboards commonly serve advertisers and publishers.
Partner recruitment
OptimiseStrong — Network access is the central discovery and distribution advantage.
GiddyUpStrong — Network access is the central discovery and distribution advantage.
Automated payouts
OptimiseVerify — Review payment thresholds, schedules, methods, regions, and fees.
GiddyUpVerify — Review payment thresholds, schedules, methods, regions, and fees.
Multi-motion PRM
OptimiseLimited — Networks usually focus on performance partnerships rather than full PRM.
GiddyUpLimited — Networks usually focus on performance partnerships rather than full PRM.

After choosing the software, help affiliates find the program

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