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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Rakuten Advertising vs Webgains

Rakuten Advertising and Webgains both serve teams comparing affiliate networks, but they differ in pricing and operating fit. Choose Rakuten Advertising when advertisers looking for publisher distribution is the priority; choose Webgains when you need advertisers looking for publisher distribution.

Quick answer

Choose Rakuten Advertising if

  • Terms vary matches your budget and buying model
  • You need connects programs with an existing partner base
  • Advertisers and publishers seeking network distribution is the closer fit for your program

Choose Webgains if

  • Terms vary matches your budget and buying model
  • You need connects programs with an existing partner base
  • Advertisers and publishers seeking network distribution is the closer fit for your program

Side-by-side comparison

Best fit
Rakuten AdvertisingAdvertisers and publishers seeking network distribution
WebgainsAdvertisers and publishers seeking network distribution
Public price
Rakuten AdvertisingTerms vary
WebgainsTerms vary
Pricing model
Rakuten AdvertisingAdvertiser-set commissions
WebgainsNetwork fees and advertiser commissions
Billing & commerce
Rakuten AdvertisingNetwork tracking, feeds, postbacks, and advertiser integrations
WebgainsNetwork tracking, feeds, postbacks, and advertiser integrations
Partner discovery
Rakuten AdvertisingPublisher or advertiser network access
WebgainsPublisher or advertiser network access
Payouts
Rakuten AdvertisingNetwork-specific payment and settlement workflows
WebgainsNetwork-specific payment and settlement workflows
Trial
Rakuten AdvertisingVerify with vendor
WebgainsVerify with vendor

Rakuten Advertising

Rakuten Advertising is worth evaluating for teams comparing affiliate networks. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Webgains

Webgains is worth evaluating for teams comparing affiliate networks. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
Rakuten AdvertisingVerify — Confirm support for recurring events and subscription commissions.
WebgainsVerify — Confirm support for recurring events and subscription commissions.
Affiliate portal
Rakuten AdvertisingStrong — Network dashboards commonly serve advertisers and publishers.
WebgainsStrong — Network dashboards commonly serve advertisers and publishers.
Partner recruitment
Rakuten AdvertisingStrong — Network access is the central discovery and distribution advantage.
WebgainsStrong — Network access is the central discovery and distribution advantage.
Automated payouts
Rakuten AdvertisingVerify — Review payment thresholds, schedules, methods, regions, and fees.
WebgainsVerify — Review payment thresholds, schedules, methods, regions, and fees.
Multi-motion PRM
Rakuten AdvertisingLimited — Networks usually focus on performance partnerships rather than full PRM.
WebgainsLimited — Networks usually focus on performance partnerships rather than full PRM.

After choosing the software, help affiliates find the program

Your tracking platform runs the program. AffiliList makes the offer discoverable by marketers comparing commission rates, payout models, cookie windows, and audience fit.

List your affiliate program

Sources

Rakuten Advertising websiteWebgains website