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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

ReferralMagic vs Antavo

ReferralMagic and Antavo both serve teams comparing referral software, but they differ in pricing and operating fit. Choose ReferralMagic when customer referral programs is the priority; choose Antavo when you need customer referral programs.

Quick answer

Choose ReferralMagic if

  • No public price matches your budget and buying model
  • You need designed for customer-led acquisition
  • Customer referral, ambassador, and advocacy programs is the closer fit for your program

Choose Antavo if

  • Custom pricing matches your budget and buying model
  • You need designed for customer-led acquisition
  • Customer referral, ambassador, and advocacy programs is the closer fit for your program

Side-by-side comparison

Best fit
ReferralMagicCustomer referral, ambassador, and advocacy programs
AntavoCustomer referral, ambassador, and advocacy programs
Public price
ReferralMagicNo public price
AntavoCustom pricing
Pricing model
ReferralMagicCustom subscription
AntavoCustom enterprise subscription
Billing & commerce
ReferralMagicCustomer events, rewards, and commerce integrations
AntavoCustomer events, rewards, and commerce integrations
Partner discovery
ReferralMagicCustomer and advocate activation
AntavoCustomer and advocate activation
Payouts
ReferralMagicCash, credit, gift, or vendor-specific reward workflows
AntavoCash, credit, gift, or vendor-specific reward workflows
Trial
ReferralMagicVerify with vendor
AntavoVerify with vendor

ReferralMagic

ReferralMagic is worth evaluating for teams comparing referral software. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Antavo

Antavo is worth evaluating for teams comparing referral software. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
ReferralMagicVerify — Confirm how referrals connect to purchases and recurring revenue.
AntavoVerify — Confirm how referrals connect to purchases and recurring revenue.
Affiliate portal
ReferralMagicPartial — Participant experiences vary from share widgets to full portals.
AntavoPartial — Participant experiences vary from share widgets to full portals.
Partner recruitment
ReferralMagicPartial — Activation usually starts with an existing customer or community audience.
AntavoPartial — Activation usually starts with an existing customer or community audience.
Automated payouts
ReferralMagicVerify — Check cash, credit, gift, fulfillment, approval, and fraud workflows.
AntavoVerify — Check cash, credit, gift, fulfillment, approval, and fraud workflows.
Multi-motion PRM
ReferralMagicLimited — Referral tools are generally narrower than partnership platforms.
AntavoLimited — Referral tools are generally narrower than partnership platforms.

After choosing the software, help affiliates find the program

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Sources

ReferralMagic websiteAntavo website