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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

Viral Loops vs BON Loyalty

Viral Loops and BON Loyalty both serve teams comparing referral software, but they differ in pricing and operating fit. Choose Viral Loops when customer referral programs is the priority; choose BON Loyalty when you need customer referral programs.

Quick answer

Choose Viral Loops if

  • From $139/month matches your budget and buying model
  • You need designed for customer-led acquisition
  • Customer referral, ambassador, and advocacy programs is the closer fit for your program

Choose BON Loyalty if

  • Free plan available matches your budget and buying model
  • You need designed for customer-led acquisition
  • Customer referral, ambassador, and advocacy programs is the closer fit for your program

Side-by-side comparison

Best fit
Viral LoopsCustomer referral, ambassador, and advocacy programs
BON LoyaltyCustomer referral, ambassador, and advocacy programs
Public price
Viral LoopsFrom $139/month
BON LoyaltyFree plan available
Pricing model
Viral LoopsParticipant-volume subscription tiers
BON LoyaltyFreemium monthly subscription
Billing & commerce
Viral LoopsCustomer events, rewards, and commerce integrations
BON LoyaltyCustomer events, rewards, and commerce integrations
Partner discovery
Viral LoopsCustomer and advocate activation
BON LoyaltyCustomer and advocate activation
Payouts
Viral LoopsCash, credit, gift, or vendor-specific reward workflows
BON LoyaltyCash, credit, gift, or vendor-specific reward workflows
Trial
Viral LoopsVerify with vendor
BON LoyaltyVerify with vendor

Viral Loops

Viral Loops is worth evaluating for teams comparing referral software. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

BON Loyalty

BON Loyalty is worth evaluating for teams comparing referral software. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
Viral LoopsVerify — Confirm how referrals connect to purchases and recurring revenue.
BON LoyaltyVerify — Confirm how referrals connect to purchases and recurring revenue.
Affiliate portal
Viral LoopsPartial — Participant experiences vary from share widgets to full portals.
BON LoyaltyPartial — Participant experiences vary from share widgets to full portals.
Partner recruitment
Viral LoopsPartial — Activation usually starts with an existing customer or community audience.
BON LoyaltyPartial — Activation usually starts with an existing customer or community audience.
Automated payouts
Viral LoopsVerify — Check cash, credit, gift, fulfillment, approval, and fraud workflows.
BON LoyaltyVerify — Check cash, credit, gift, fulfillment, approval, and fraud workflows.
Multi-motion PRM
Viral LoopsLimited — Referral tools are generally narrower than partnership platforms.
BON LoyaltyLimited — Referral tools are generally narrower than partnership platforms.

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Sources

Viral Loops websiteViral Loops pricingBON Loyalty websiteBON Loyalty pricing