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Software comparisons

Affiliate software comparison · Reviewed 2026-07-16

WhatConverts vs Branch

WhatConverts and Branch both serve teams comparing tracking & attribution, but they differ in pricing and operating fit. Choose WhatConverts when performance marketing teams is the priority; choose Branch when you need performance marketing teams.

Quick answer

Choose WhatConverts if

  • From $30/month matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Choose Branch if

  • Custom pricing matches your budget and buying model
  • You need focused on conversion measurement
  • Performance marketing and attribution teams is the closer fit for your program

Side-by-side comparison

Best fit
WhatConvertsPerformance marketing and attribution teams
BranchPerformance marketing and attribution teams
Public price
WhatConvertsFrom $30/month
BranchCustom pricing
Pricing model
WhatConvertsSubscription plus usage
BranchUsage-based enterprise contract
Billing & commerce
WhatConvertsPixels, postbacks, APIs, mobile, and conversion events
BranchPixels, postbacks, APIs, mobile, and conversion events
Partner discovery
WhatConvertsManaged outside the measurement layer
BranchManaged outside the measurement layer
Payouts
WhatConvertsUsually integrated or handled in a separate workflow
BranchUsually integrated or handled in a separate workflow
Trial
WhatConvertsVerify with vendor
BranchVerify with vendor

WhatConverts

WhatConverts is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Branch

Branch is worth evaluating for teams comparing tracking & attribution. Confirm its current integrations, attribution rules, pricing, and payout workflow against your program requirements.

Read full reviewOfficial site

Capability check

Subscription attribution
WhatConvertsVerify — Review event models, recurring conversion support, and identity rules.
BranchVerify — Review event models, recurring conversion support, and identity rules.
Affiliate portal
WhatConvertsPartial — Reporting access may exist without full partner enablement.
BranchPartial — Reporting access may exist without full partner enablement.
Partner recruitment
WhatConvertsLimited — Tracking products generally measure partners recruited elsewhere.
BranchLimited — Tracking products generally measure partners recruited elsewhere.
Automated payouts
WhatConvertsVerify — Confirm whether commissions and payments are native or integrated.
BranchVerify — Confirm whether commissions and payments are native or integrated.
Multi-motion PRM
WhatConvertsLimited — Measurement is usually deeper than relationship management.
BranchLimited — Measurement is usually deeper than relationship management.

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Sources

WhatConverts websiteWhatConverts pricingBranch website