Born To Sell

Born To Sell is a specialized financial software company that provides a suite of tools dedicated to the covered call investment strategy. Established in 2009, the platform is designed for self-directed, income-oriented investors who want to generate monthly revenue from their stock portfolios. The core product features a real-time covered call screener that allows users to filter through hundreds of thousands of potential trades based on criteria such as expiration date, strike price, and downside protection. Additional features include a portfolio dashboard for tracking positions, an income goal tool to align trades with specific financial targets, and an automated calendar for monitoring earnings and dividend dates.

The Born To Sell affiliate program is managed through the ShareASale network, offering a structured way for finance bloggers, investment educators, and social media influencers to monetize their audience. The program follows a hybrid commission model that rewards both lead generation and conversions. Affiliates earn a $5 commission for every user who signs up for a free trial (lead), plus a $40 commission if that user converts into a paid subscriber. With a reported 54% conversion rate from trial to paid status, the program offers a high expected value per lead.

One of the unique aspects of this program is its two-tier structure. In addition to direct referral commissions, partners can recruit other affiliates and earn a 10% override on their sub-affiliates' earnings indefinitely. To support promotion, the program provides access to over 40 professionally designed banners in various sizes. Tracking is supported by a 90-day cookie window, ensuring that affiliates receive credit for users who take time to evaluate the software during the trial period. Commissions are processed monthly and paid out via the ShareASale platform.