DoorDash

DoorDash provides a comprehensive suite of partnership opportunities catering to different affiliate types, including consumer acquisition, driver recruitment, and merchant referrals. The primary affiliate ecosystem is split between traditional performance marketing and the dedicated 'DoorDash for Creators' platform. For traditional affiliates, the program is often managed via networks like Impact, where partners can promote the service to new customers or prospective delivery drivers (Dashers). The consumer-facing program focuses on driving first-time orders and DashPass subscriptions, while the driver recruitment program rewards affiliates for successful Dasher activations.

In addition to consumer and driver programs, DoorDash operates a Creator Program that allows influencers to monetize through two distinct paths: In-App Creators and Affiliate Creators. In-App Creators earn flat fees for producing high-quality restaurant videos that are featured directly within the DoorDash app to help users discover new local spots. Affiliate Creators focus on their own social channels, sharing links to specific restaurants, retailers, or grocery stores and earning commissions when their audience places an order.

For B2B-focused partners, the Merchant Referral Program offers high-value incentives for referring new small businesses to the DoorDash Marketplace. This program typically targets existing merchants or business-facing affiliates, offering substantial flat-fee bonuses once the referred merchant meets specific order fulfillment milestones. Across all programs, DoorDash provides a variety of promotional tools including deep-linking capabilities, creative banners, and real-time performance tracking to help partners optimize their campaigns in the competitive delivery services niche.