Ethos

Ethos is a technology-driven life insurance provider that streamlines the application process using predictive analytics and data science. Unlike traditional insurance models that require weeks of waiting and invasive medical exams, Ethos offers a 100% online experience where customers can secure term or whole life coverage in minutes. This digital-first approach makes it an attractive proposition for modern consumers seeking convenience and speed.

The Ethos Affiliate Program, managed through the Impact network, is designed for content creators, publishers, and financial influencers who cater to a U.S.-based audience. The program operates primarily on a Pay-per-Lead model, compensating partners for every valid online lead generated. Because the application process is significantly faster than industry standards, affiliates often see higher conversion rates from their traffic compared to traditional insurance products.

Affiliates are provided with a comprehensive marketing toolkit that includes high-quality creative assets, proven marketing hooks, and sample funnels to optimize performance. One of the program's standout features is the level of personalized support; rather than a passive automated system, Ethos offers 1:1 attention to help partners hit specific ROAS targets and scale their reach. The program is particularly effective for audiences reaching major life milestones, such as new parents, homeowners, or individuals focused on estate planning.

By joining the program, affiliates can offer their audience a legitimate path to financial security with policies backed by established industry giants like Legal & General America and Ameritas. The integration with Impact provides transparent tracking and reliable monthly payouts, ensuring partners have clear visibility into their performance metrics and earnings.