Viator
Global marketplace offering over 300,000 bookable tours, activities, and travel experiences worldwide.
Commission Structure
Pay-per-Sale
Commission Rate
8%
Cookie Duration
30 days
Commission Duration
Until experience is completed
Viator, a TripAdvisor company, operates one of the world's most comprehensive affiliate programs for travel experiences. The platform provides access to a massive inventory of over 300,000 bookable activities across 2,500 destinations and 200 countries. For affiliates, this diversity means being able to monetize almost any travel-related content, ranging from niche food tours in Italy to helicopter rides in Las Vegas or skip-the-line tickets for major global landmarks.
The program is designed with flexibility in mind, offering multiple integration methods. Content creators and bloggers can utilize simple deep links or customizable widgets, while more established travel platforms can leverage the Viator Affiliate API for a more seamless, white-labeled experience. A standout feature for social media influencers is the 'Viator Shop,' which allows creators to curate personalized collections of their favorite experiences and share them via a single link-in-bio.
Affiliates earn a standard commission of 8% on all completed bookings. The tracking system uses a 30-day cookie window, meaning that if a traveler clicks your link and books any experience on the site within a month—not just the one you recommended—you receive credit for the sale. It is important to note that commissions are only paid out after the traveler has successfully completed their experience, which protects the program from cancellations.
Payouts are handled through two primary channels: bank transfers and PayPal. Bank transfers are processed monthly once a $50 minimum threshold is met. For those preferring faster access to funds, PayPal payouts are issued weekly and notably do not require a minimum earnings threshold. This low barrier to entry makes it an attractive option for smaller creators and those just beginning to monetize their travel content.
