Caraway

Caraway offers a professional affiliate program tailored for home, lifestyle, and design-focused creators who want to promote sustainable, high-quality kitchenware. Known for its aesthetic appeal and commitment to safety, Caraway specializes in ceramic-coated cookware and bakeware that is free from harmful chemicals like PFAS, PTFE, and PFOA. The program is structured to support different levels of partnership, ranging from a 'Fan Rewards' tier for enthusiasts to an 'Ambassador Program' for established creators with larger audiences.

Affiliates benefit from a competitive commission structure that incentivizes both new and returning customer conversions. According to official partner listings, commissions generally range from 3.2% to 6.4%, though established ambassadors may negotiate higher rates or benefit from temporary increases during major product launches. The program provides a 14-day tracking cookie, allowing a standard window for attributed sales.

Beyond standard commissions, Caraway provides its partners with significant perks, including access to free products for content creation and early notification of upcoming collections. The program is managed through modern platforms such as Impact and Grin, offering detailed reporting and reliable tracking. Affiliates are also supported with best-in-class assets and guidance on leveraging SEO-friendly terms to maximize their reach within the competitive home goods market.