Elegant Themes

WordPress theme and visual page builder framework featuring the flagship Divi ecosystem and plugins.

Commission Structure

Recurring

Commission Rate

15%-50%

Cookie Duration

30 days

Commission Duration

Lifetime

Elegant Themes is the creator of Divi, one of the most widely used WordPress themes and visual page builders in the world. For an affiliate, this represents a highly marketable product with a massive existing ecosystem including the Divi Builder, Extra magazine theme, and specialized plugins like Bloom (email opt-ins) and Monarch (social sharing). The product line caters to a broad demographic ranging from web design agencies and freelancers to small business owners looking for a no-code solution. Because Divi is a subscription-based product, the affiliate program is built around a high-retention model.

The affiliate program is notable for offering a 50% commission rate on all new purchases of the Divi membership and Divi Cloud. Unlike many industry competitors that only pay for the initial acquisition, Elegant Themes provides 50% recurring commissions on all future renewal payments for the life of the customer's subscription. Additionally, the program includes the Divi Marketplace, where affiliates earn a 15% commission on third-party products (modules, layouts, and child themes) purchased by their referrals, including renewal commissions on those items. This creates multiple layers of passive income from a single referred customer.

Tracking is managed through a 30-day cookie window for initial sales, operating on a last-click attribution model. Payouts are issued via PayPal during the first week of every month, provided the affiliate has met the minimum payment threshold of $200. The program is strictly regulated regarding search engine marketing; affiliates are prohibited from bidding on branded terms like "Divi" or "Elegant Themes." The high commission percentage combined with the product's global brand recognition makes it a staple for influencers and developers within the WordPress community.