Soma

Soma, a brand under the Chico’s FAS umbrella, is a prominent retailer in the women’s intimate apparel market. Founded in 2004, the brand has carved out a significant niche by focusing on the intersection of luxury, comfort, and innovative fit solutions. For affiliate marketers, the Soma program offers a way to tap into the high-demand vertical of women's fashion and intimates, specifically targeting consumers who value both aesthetic appeal and physical comfort. The product line is extensive, featuring their well-known Vanishing Back bras, wireless options, and the SOMAINNOFIT smart bra technology, alongside a wide range of sleepwear and loungewear.

The affiliate program is primarily managed through the Impact Radius network (Merchant ID: 16595), though historical listings have appeared on other platforms like FlexOffers. Affiliates benefit from a competitive commission structure that often distinguishes between standard apparel and high-margin items like pajamas. The program typically offers a standard 8% commission on most online sales, with elevated rates up to 9.6% specifically for sleepwear and PJ categories. Tracking is supported by a 7-day cookie window, which is relatively standard for the fast-moving retail fashion sector.

Soma provides its partners with a variety of creative assets, including bold banner advertisements and high-quality product imagery that highlights their technical innovations like shapewear and cooling fabrics. The brand is also known for its strong promotional calendar, frequently running sales and events that affiliates can leverage to drive conversions. Because Soma caters to a diverse range of body types and sizes, the program is well-suited for fashion bloggers, lifestyle influencers, and coupon sites that focus on inclusive women's retail. Partners are encouraged to use deep links to specific collections or the 'Fit Stylist' tool to provide additional value to their audience.